Eco-Friendly vs Greenwashing Claims

What are Eco-Friendly Cleaners vs Greenwashing ?

(and how to tell the difference)

Today we all want cleaning products that are eco-friendly to use in our home as a safer alternative to harsher cleaning chemicals.  But, what is truly eco-friendly and what is just greenwashing ? (Greenwashing is vague terms or labels of eco-friendliness without standards).

Mighty Clean Home has been using eco-friendly cleaners to do all our green maid services for over 12 years. Through all our years of experience we have gained a lot of product knowledge on eco-friendly cleaners.  Below we explain to you the difference between truly Eco-Friendly Cleaners and Greenwashing claims and how with one step you can tell the difference.

It is All in the Label

The easiest ways to differentiate between actual eco-friendly cleaners vs greenwashing is to compare what the product or brand is actually claiming.  The government has set up standards for cleaning manufacturers.  In order to have these claims on their labels they must meet and be certified by the EPA or by another recommended third party Ecolabel Company.  If a green cleaning product does not have one of these certification, then it is usually just greenwashing claims.

Safer Choice Cleaners
safer choice eco-friendly cleaners

The gold standard for cleaning products is the Designed for the Environment / DFE  by the EPA.  This standard is for cleaning products that have ingredients that are considered safest in class by the EPA.  You can find these products by looking for the label Safer Choice on cleaning products.  Brands in this category includes Clorox’s Green Works and Seventh Generation, two brands that we use for our Green Cleanings.   You may look up the complete line of Brands that are deemed Safer Choice by the EPA at their website.

Along with the EPA’s Safer Choice, the EPA also recommends other third party labels that meets their standards and Ecolabel guidelines.  These includes such labels as Green Seal, Green Circle Certified, USDA Certified Biobased and many more.  You may find more info on these third party certification and labels at EPA’s Ecolabels recommendation page.

Other recommended claims with standards are:

USDA Certified Biobased- Products with this label ingredients must be at least 95 percent plant based.Seventh Generation products were one of the first to have this certification on their packaging .

Leaping Bunny –  Products with this label means the Company has pledge that no animals were used for testing of their products.  Many Safer Choice cleaning products also carry this label.

Fragrance Free-  Without fragrance materials

Claims that are considered Greenwashing are as follows.

NOTE: These claims should be suspect since no standard is required for any of these labels or claims.

Earth-Friendly, Nontoxic, Natural , All Natural, Organic , and Biodegradable and many more.

Do Eco-Friendly Cleaners Actually Work ?

Today, most eco-friendly cleaners do work better for consumers than in the past. Most of these green cleaning products are more likely to be ph neutral or have a higher ph level.  Cleaning products with higher ph are more of an effective cleaner.   With a neutral or base level ph there is also less of a chance to cause damage to your natural stone, tile, wood floors or grout.   They also have great natural plant based disinfectants that can kill as much as 99 percent of all viruses and bacteria.

In the past many green cleaners were not always as effective and often were not the right ph balance.   These high level ph levels other wise known as acids could cause serious damage to your home’s surfaces . This is true with any standard home cleaning products with a high ph.

For example a very popular eco friendly cleaning product has always been white vinegar.  While there is no dispute that white vinegar’s disinfectant power can match even standard harsh cleaning products, its low ph and high acidity does damage to natural stone and tile through etching and damages wood flooring by deteriorating its protective coating.  We still recommend using white vinegar but only on hard surfaces that are not natural stone.  You should also dilute to a ratio to 1/4 with water.

With the creation of safety and labeling standards eco-friendly cleaning products have become safer and if used correctly are just as effective as standard harsher cleaning products. It is now easier than ever to avoid products are no safer but have the greenwashing label of being “natural”

About the Author

Jim Franco has been with Mighty Clean Home for 12 years and is an expert in all things cleaning.

5 Ways to Keep Your Bathrooms Mold Free in the Summer

Mold in Bathroom Atlanta
Summer is here and the humidity that it brings can quickly turn your cleaning oasis to a horror show of mold.  Luckily we composed a list of five things you can do to keep mold at bay.

1.  Keep your Bathroom Clean

Maybe the most obvious way is to clean your bathroom grout and tile every week.  Even if does not seem to be dirty or have any mold does not mean those mold spores are not there.   You can use a simple mix of dish washing soap and a sponge to wash down your bathroom tile.  You can also use Tilex Daily Shower Cleaner that you can just spray without wiping.  

2. Reseal your Grout Once a Year or Two Years

Grout and natural stone tiles are very porous and resealing your grout at least once a year or every other year will help prevent build up and mold spores from penetrating the grout.   The point of sealing your grout or natural stone is to help keep them dry by helping prevent water from penetrating them.  If your tile and grout is dry then mildew and mold spores will not grow inside the grout and cause irreversible damage to it.  In Atlanta, Roswell and the rest of Georgia, you really need to do this once a year to prevent that ugly black mold from showing up and taking over.  HINT:  Also make sure the caulk along your edges are in good condition without gaps or disintegration. Remove and re-caulk any that has been compromised.

3. Keep Towels Out

There is nothing more that mold loves than towels and clothing in a shower.  Cotton is very porous and absorbent, making it the perfect location for mold to hide and grow. Keep Your Towels out for a clean fresh shower.  Note:  Keep your towels in your bathroom hanging up to dry outside of the shower.

4.  Keep Ventilation Fan on For at Least One Hour and Keep Shower Curtains or Doors Open Till Dry

Most modern bathrooms are required to have a ventilation fan in each bathroom.  This helps pull the humidity and moisture out and prevent mildew and mold from growing.  With a flip of a switch you can make a huge difference in your war against mold.   Just run it for at least 1 hour after shower and that should do the trick.  If you own an older home without ventilation fans , simply keep your shower doors , curtain and bathroom doors open to ventilate after each shower or bath.

5:  Hire a Cleaning Company

For those of you to busy or just cant control the mold and mildew issue your self the best solution is to hire a cleaning company.   The right cleaning company will know exactly how to safely remove any mildew and mold in your shower and then to maintain your bathroom from it returning in droves.   Sometimes with older homes or bathrooms who's tile or grout and not been maintained or sealed properly , mold can grown behind the tile.  When this happens a cleaning company will be able to come and clean,remove and maintain the mold from spreading. Mighty Clean Home are experts in getting and keeping your Bathrooms mold free.  Give us a call at 678 439 9518 or fill out our fast free estimate form.

6: BONUS - Buy and use a shower squeegee

  Use a shower squeegee if things really get bad and dry off tiles after each use.  Mold and mildew only grow in wet conditions so the more you do to keep things dry the better your shower will be.
please contact one of our local locations for more information in having Mighty Clean Home get your shower and bath mold free. Locations are House Cleaning Frisco Tx
House Cleaning Roswell

Executive Cleaning by Mighty Clean Home

Are you an Executive or VIP in need of trustworthy and reliable cleaning company ?

Mighty Clean Home is the premier cleaning service of Atlanta and the North Atlanta area.  We specialize in 5 stars rated maid services and combine it with stellar customer service.  Our difference is why so many Executives, Celebrities and Professional Athletes chose and trust us to be their go to cleaning service.

All of our employees go through extensive training, have background checks done by Pinkerton , Drug Tested ,  and will  sign Confidential Agreements when needed.

So if you or if you are an assistant looking to find the right cleaning service then Mighty Clean Home is the only maid service you will need to call.

We service Atlanta, Buckhead, Roswell , Marietta, East Cobb, Johns Creek, Alpharetta and Milton .   If you home is in any of these areas then you are in luck. Mighty Clean Home is available to keep your home clean and organized, by our highly trained staff.

We are rated 5 stars on Yelp and Kudzu and have references available.   There is no better way to judge a cleaning service than by feedback from real customers just like you.

We offer all types of cleaning services from One time , Green Cleaning, Move in – Move Out and Recurring Services.  What ever you need done we can do it.  We also clean outside grills, do truckmounted carpet cleaning and much more

Get a Free Estimate Today !



    Phone Number


    Finished Basement/ Square Footage




    Select Services